With the pandemic overwhelming us in every aspect, retailers are forced to think on their toes of ways to beat the new demands from the consumer base.
Most vigilant customers are switching to online shopping and contactless payments. If small scale retailers aren’t offering these options, they’re likely to shift loyalty to another business. So, it’s evident that sellers really do need to think of creative ways to offer safer shopping choices to the public if they are to stay ahead of their game.
So, here’s how you can seamlessly adapt to the revolutionized retail landscape and still win.
Rethink Marketing
peshkova/depositphotos: Changing marketing strategies will make a huge difference
With limited physical interaction and most stores closed up, it’s important to make your presence known in other ways. The best answer to tackle this would be ‘social media.’
Instagram adverts, videos promoting products and services, or even posting free tutorials for your specific subject matter, are all great ways of boosting interaction.
More and more outlets are selling items through ‘stories’ connected to direct messages, making it hassle-free for both parties. With more functional and trustworthy online payment portals, checkout through social media is a breeze as well.
Explore More Ways to Fulfill Needs
gvictoria/depositphotos: Find new ways for fulfillment
Businesses that are facing a distribution/delivery crisis can opt for the BOPIS (buy online, pick up in-store) model. If delivery can be arranged, this is the best time to make the switch.
As consumers want minimum exposure to the public, home deliveries are undoubtedly the most preferred shopping method. Curbside pick-up is also a great option to offer if the customer is in urgent need of the product.
Offer Appointment-Based Shopping Slots
For businesses that really need the physical presence to make a sale, like a furniture store, a plant house, or other service providers; adhering to social distancing guidelines can mean a huge loss. But there’s a genius way around it.
Offering the option to reserve slots to visit the store, and limiting the number of customers for each time slot, can significantly reduce foot traffic on the shop floor. It would make the client feel safer and more valued too.
Offer Contactless Payment Methods
The world has changed, so should your payment methods
The other major concern the public has is using contaminated cash. Offering hassle-free, online payment methods would effectively eliminate this fear and take the public’s hesitation away when shopping.
This not only helps customers but safeguard your employees as well. Most studies have found that buyers are hesitant to even sign at checkout, so offering to skip these touch-points can significantly help boost sales.
As the economy is slowly reopening, these changes in business operations could guarantee that concerned consumers will not overlook it. So, adapt and conquer!
